Alpha Laboratories - LaboraTree
02 March 2009
Racking up success are specialist laboratory suppliers Alpha Laboratories, suppliers of the most environmentally-friendly, market leading pipette tip refill system, Fastrak. In an ingenious marketing scheme they call the Laboratree, they have partnered with Carbon Managers’ Trees4Business programme to plant trees in the famous Alladale Reserve in Scotland. Customers who buy their prestige Fastrak disposable pipette tip refill system also have indigenous Scottish trees planted for them to help the environment.
Alpha Laboratories’ Marketing Director Chris Easton explains, “Our product Fastrak stands head and shoulders above any other product of its type for its eco-friendliness. The market for this type of product is very aggressive and rather than focus on price I felt it better to engage the end-user on environmental issues. Planting a tree is a practical and symbolic action that users can take to help reduce their impact on the environment.”
Fastrak packaging is made from 95% renewable material – far more than any other system on the market. The box is made from 100% recycled paper, tip base made from corn-based derivative, soya-based inks are used in the product and the transfer top made from recycled PET
This environmental emphasis has helped Alpha Laboratories sell their product in a competitive marketplace. The second month of operation yielded record sales. Up to now they have planted 71 trees, which include such varieties as pine, rowan, willow, birch and of course Oak. Another advantage is the boost to staff morale – many of their workers were pleased that their company was in the forefront of green initiatives. About Alpha Laboratories
Alpha Laboratories have two main areas of business – their high quality laboratory supplies, such as the market leading Fastrak, and diagnostic kits for healthcare professionals, which are aimed at diagnosing diseases from bowel cancer to sickle cell anaemia; and from kidney disease to rheumatoid arthritis. Alpha Laboratories has been trading for over 30 years and it is this wealth of experience and expertise that makes them a major supplier in their specialist marketplace.
The combination of Alpha Laboratories quality and service excellence, together with the bonus of an environmentally friendly project which plants indigenous trees to reduce clients’ carbon footprints is a winner according to Chris Easton, “In a very competitive sector customers really get the message that that this product is vastly superior to any of our competitors’ offerings. In fact the users don't have to compromise on ease of use or price and get to do something for the environment as well. The hope is that we can build this campaign to plant thousands of trees.”
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