B.A. Launches an all new offset scheme
21 January 2008
The scheme remains voluntary rather than one requiring passengers to opt out by removing the cost of offsetting from a fare, but BA said offsetting a flight online would take a single click.
Payments will go to clean energy projects in
. In addition, BA announced it will sponsor a reforestation programme in
and research at
into aviation emissions other than CO2.
Environment secretary Hilary Benn welcomed the scheme, saying: "I hope this will encourage BA customers to offset their flights."
BA was among the first airlines to establish a carbon offset scheme in September 2005. But take up was so small that in March 2007 the airline told the House of Commons Environmental Audit Committee that it had offset emissions equivalent to just four return flights from Heathrow to
Committee chairman Tim Yeo dismissed this as "scandalous" and the committee's report in July noted BA's intention "to improve the prominence and accessibility of offsetting on its website".
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